elevate your healthcare digital marketing with our insights, tips, and trends

the resources you need to drive unparalleled patient growth, loyalty, and engagement

Innovaccer Acquires Cured

today marks a new chapter in Cured's evolution as we announce our acquisition by Innovaccer, Accelerating Growth of the Intelligent Healthcare Experience.

your guide to the healthcare marketing year

set your patient experience apart using key healthcare dates and themes to drive digital marketing throughout the year

mastering healthcare digital marketing in 2023

this guide outlines how to confidently own your organization's growth and retention strategies to create quality patient engagement

the 4 steps to elevate marketing in the eyes of your oganization

digital marketing puts you in the driver’s seat to execute more effective campaigns, understand performance, and attribute ROI to your efforts

built for healthcare, backed by digital marketing experts

request a personalized demo

tailored journeys to drive success in VBC

learn to craft tailored journeys that bridge VBC goals and patient outcomes

marketing strategy

budgeting for healthcare experience in 2025

Optimize your healthcare organization's 2025 budget with expert insights on patient experience investments and proven ROI strategies.

Ballad Health maximizes ROI with data-driven marketing automation

Learn how Ballad Health boosted donor retention and engagement through data-driven marketing automation, achieving 42% donor retention.

How HonorHealth Transformed Patient Acquisition and Retention

At HCIC 2024, HonorHealth and Cured showed how automation helps win and retain patients.

breaking barriers in mental health with December campaigns

tackle mental health stigma, seasonal challenges, and equitable care with December campaigns

marketing strategy

a data-driven guide to enhancing ROI in healthcare access centers

Improve ROI in healthcare access centers with data-driven strategies that optimize efficiency and create seamless, patient-centered experiences

thought leadership

The ROI guide for healthcare marketers

Discover practical strategies to master the art of tracking and proving marketing return on investment

thought leadership

CDP-powered personalization for modern healthcare

discover how the CDP enables omnichannel, tailored experiences for modern healthcare consumers

November campaigns for diabetes awareness and prevention

engage patients this November with educational campaigns focused on diabetes prevention, open enrollment, and healthy holiday tips

mastering complex patient journeys

learn to master complex patient journeys to ensure personalized patient care for all

marketing strategy

empowering healthier, happier consumers with HXP

create frictionless patient experiences to drive better outcomes and lasting patient loyalty

thought leadership

The Healthcare Experience Playbook: achieving excellence in value

unlock VBC’s full potential with improved healthcare experiences to reduce costs, elevate care quality, and optimize contract performance

marketing strategy

eliminate data silos with HXP

Break down data silos and deliver a seamless, personalized patient experience with HXP

thought leadership

patient care, perfectly aligned with omnichannel personalization

Discover how omnichannel strategies create seamless patient experiences, improving engagement and care outcomes.

marketing strategy

October Campaigns from Halloween to Healthy Lungs

Encourage patient engagement with October campaigns ideas focused on lung health, breast cancer, ADHD, and healthy Halloween tips

marketing strategy

boost ROI and patient acquisition with HXP

Drive ROI with the integrated contact center solution and multi-channel campaigns of HXP

marketing strategy

how HXP unifies patient data for tailored care

personalize patient journeys with HXP's streamlined data workflows

thought leadership

transform patient journeys with AI-powered experiences

Harness the power of AI to revolutionize the patient experience

thought leadership

align contact center and marketing solutions to drive revenue

Aligning contact center and marketing creates personalized patient experiences, driving higher loyalty, efficiency, and revenue.

marketing strategy

optimize CRM investment with HXP

Reduce CRM costs, streamline processes, and enhance patient experiences with HXP

thought leadership

one unified, AI-powered platform for enhancing provider relations

Revolutionize provider relationship management with an AI-powered platform that enhances efficiency and drives organizational growth

September health campaigns for food safety and mental wellness

Build a healthier community this September with campaigns focused on preventative care and holistic wellness

Drive ROI and seamless consumer experiences with Contact Center

Our AI-powered contact center solution maximizes ROI and allows agents to focus on providing expert, empathetic care

5 reasons to choose cured’s HXP over Salesforce

Elevate your consumer experience with a more powerful, connected healthcare experience platform tailored to your needs

marketing strategy

how-to: craft better healthcare automated emails

Learn to create automated emails that encourage interaction and drive meaningful experiences

marketing strategy

behavioral targeting for boosted patient engagement

Learn to leverage behavioral targeting to connect with each patient in a meaningful way and drive positive care outcomes

marketing strategy

promote student wellness with August campaigns

Use campaigns to encourage wellness, preventative care, and compassionate support for the back-to-school season

marketing strategy

the real health cloud is here

Create the modern, personalized experience consumers demand with the #1 ranked CRM in healthcare

marketing strategy

thought leadership

how-to: A/B testing for healthcare marketers

discover the essentials of A/B testing to provide actionable insights and strategies for marketing conversion

July campaigns for a health-forward summer

Use July campaigns to encourage UV Health, water safety, and summer wellness

marketing strategy

thought leadership

how to write healthcare transactional emails to build engagement

Learn to build transactional emails that drive engagement and conversion while guiding consumers through the healthcare experience.

marketing strategy

activate your data with CDP

Generate actionable insights and activate your data for improved patient experiences with CDP.

June campaign guide: hydration tips, men's health, and Juneteenth

Leverage June-themed marketing campaigns to deepen patient relationships and encourage preventative care.

marketing strategy

thought leadership

accelerate the healthcare experience with HXP

drive optimized care outcomes, operational efficiency, and ROI with one streamlined, scalable healthcare experience platform (HXP)

promote asthma and allergy awareness with May campaigns

Use targeted and timely campaigns to strengthen the patient experience this May

marketing strategy

thought leadership

supercharge the healthcare experience with AI

surpass the expectations of today's healthcare consumers with the power of AI

marketing strategy

thought leadership

ditch the guesswork, leverage market intelligence to maximize ROI

Don't settle for guesswork in your marketing strategy.

marketing strategy

unlock personalization for patient-centered healthcare experience

Learn to leverage modern tools to create the personalized patient experience consumers demand

marketing strategy

recommit to health resolutions with April campaigns

encourage patients to achieve their wellness goals with April campaigns to inspire and educate

Turn interactions into tailored patient experiences with journeys

Drive patient-centered growth, simplify each consumer journey, and deliver personalization at scale with journey management

connect with patients through March health campaigns

From tips for a consistent sleep schedule, to mammography screening reminders, March is full of opportunities to drive the patient experience

marketing strategy

achieve a seamless call experience with contact center solutions

discover a contact center solution with the right data, workflows, and tracking for a streamlined patient experience

elevate the patient experience with February campaigns

See our February campaign ideas to inspire healthy choices and create a best-in-class patient experience

data-driven digital marketing: introducing consumer 360

Optimize the patient experience with Consumer 360's practical insights into patient behavior, demographics, and clinical factors

marketing strategy

your guide to healthcare marketing in 2024

Drive results with strategic digital marketing that aligns patient outreach to seasonal dates and themes all year

marketing strategy

thought leadership

Innovaccer Acquires Cured

Today marks a new chapter in Cured's evolution as we announce our acquisition by Innovaccer.

New Year, New Health: January Campaign Ideas

Encourage your audience to kick off the year with a personal health challenge

things we loved in 2023

Reflect on our favorite successes and moments of inspiration from 2023 as we step into a new year of healthcare innovation

thought leadership

unlock personalized journeys with event segmentation

Transform the patient experience and make each individual feel seen with event segmentation

how UCHealth uses propensity scores to drive revenue

Learn how UCHealth achieved a 79% spike in engagement by leveraging propensity scoring

marketing strategy

track revenue from engagement to encounter with ROI insights

Establish the value of marketing and drive revenue for your organization with the power of ROI insights

winter wellness campaigns for december

Encourage winter wellness from vaccines to tips for lowering stress in this busy season with our campaign ideas

5 signs it's time to change your marketing platform

Select a platform that leverages modern technology, tools, and support to see your marketing program thrive

marketing strategy

thought leadership

november campaigns for health: from “movember” to open enrollment

encourage patients to play an active role in their health this November with relevant campaigns

marketing strategy

hold customer interest with cured's autoresponder

shorten the transition from lead to loyal patient with automated follow-ups

turn data into campaigns that generate revenue

harness the power of your data to gain a competitive edge

healthcare marketer’s guide to AI

how to incorporate AI in your digital marketing strategies to increase efficiency and ROI

marketing strategy

thought leadership

a comprehensive guide to always-on campaigns

learn about key always-on Curations with suggested components and journeys to guide you in setting your always-on foundation.

marketing strategy

women's wellness campaigns for october

enter fall equipped with campaign ideas for breast cancer awareness, women's health, and the beginning of flu season

marketing strategy

5 ways to launch member activation

activation marketing tips to help you scale and retain your members

marketing strategy

eliminate guesswork with send time recommendations

target patients at the right time with our send time recommendations and see engagement soar

marketing strategy

health awareness campaigns for september

encourage patients to take an active role in their health this september with our campaign ideas

optimizing digital communications for today’s patients

keep attention spans and drive engagement with best practices for modern patients

marketing strategy

drive patient engagement with AI-generated email subject lines

leverage AI to generate impactful subject lines that boost patient engagement

From Click to Care: CTAs for Effective Healthcare Marketing

CTA writing best practices for improved patient engagement and conversion

august campaigns for a healthy back-to-school season

empower patients to have a healthy August with these digital marketing campaign ideas

marketing strategy

the inbound lead generation guide for healthcare marketers

Your guide to inbound lead generation to better discover, convert, nurture and retain your patient population

marketing strategy

thought leadership

subject line tips & tricks

Writing subject lines that are personal, valuable, and interesting to your patient audience is vital to ensuring high open and conversion rates

marketing strategy

July Healthcare Marketing Campaign Ideas

create lasting loyalty with these healthcare digital marketing campaign ideas

marketing strategy

thought leadership

your guide to the healthcare marketing year

drive results with unforgettable digital marketing that aligns patient outreach to seasonal dates and themes

marketing strategy

mastering healthcare digital marketing

download our 2023 Guide to Mastering Digital Marketing to discover how to confidently own your organization's growth and retention strategies

marketing strategy

acquire more patients with inbound lead generation

proactively identify and engage with potential patients, turning them into lifelong customers

June Healthcare Marketing Campaign Suggestions

healthcare marketing campaign ideas to fuel patient engagement

marketing strategy

thought leadership

Cured, the healthcare digital marketing solution for you

our wealth of healthcare knowledge allows us to tackle the biggest obstacles facing healthcare marketers

Closing the gaps in the patient journey

cured is on a mission to simplify the patient journey

Strategically Use Marketing to Support HR Recruitment

unify your digital marketing and HR strategy to connect with and place potential candidates

marketing strategy

thought leadership

Enabling Customers to Achieve Their Goals

how we nurture successful and long-lasting partnerships with customers

precisely target patients to boost engagement and outcomes

take the guesswork out of defining audiences by using machine learning to predict each contact’s propensity score

Driving a Culture of Innovation at Cured

we are always working to create a culture that fosters out-of-the-box thinking

The 4 Steps to Elevate Marketing in the Eyes of Your Organization

digital marketing puts you in the driver’s seat to execute more effective campaigns, understand performance, and attribute ROI to your efforts

marketing strategy

thought leadership

cured is on a mission to bring care full circle

we love healthcare—plain and simple. learn about our story

why personalized digital marketing wins

unlock unparalleled personalization to take your digital marketing to the next level

marketing strategy

thought leadership

3 Key Themes from HMPS ‘23

Driving healthcare marketing forward with urgency, disruption, and relationships

Generate More Revenue and Prove it with Predictive ROI Insights

elevate marketing in the eyes of your organization and prove marketing’s value with predictive roi

marketing strategy

4 takeaways from ViVE ‘23

Driving healthcare progress with urgency, equity, innovation, and momentum

Cured Announces Development of Value-Based Care Journeys

Cured is proud to announce advanced functionality to enhance customers’ value-based care performance.

marketing strategy

thought leadership

healthcare’s year to go on offense

innovate and drive change to ensure patients have meaningful relationships

marketing strategy

thought leadership

Guide to HIPAA-Compliant Digital Marketing

compliantly own your organization's digital marketing strategies to create quality patient engagement that proves ROI

marketing strategy

Why is healthcare digital marketing important?

we’re bringing care full circle to give patients better health outcomes

marketing strategy

Launch 3x more campaigns with automated patient journeys

Set yourself and your healthcare organization up to succeed in 2023 with our powerful and automated email and SMS campaigns

EMRs’ plans to deliver CRM is a resolution you shouldn’t bet on

how health systems should evaluate the CRM landscape to enable efficient and effective patient engagement

marketing strategy

thought leadership

announcing cured’s HITRUST certification

Cured is HITRUST certified, we are committed to protecting sensitive data and patient information while adhering to compliance framework

transform how you interact with healthcare consumers

see Cured in action to learn how you can create seamless healthcare marketing engagement for your patients

2023 digital marketing predictions for healthcare

a breakdown of all the biggest complexities and challenges facing healthcare digital marketing teams in 2023

thought leadership

healthcare tech expert Susan Lucas Collins joins Cured Board

Leadership strengthens as healthcare CRM and digital marketing opportunity accelerates

launch campaigns that generate revenue faster

Cured launches healthcare campaigns that generate revenue faster

build consumer loyalty with patient retention Curations

curation highlight: build consumer loyalty with patient retention Curations

3 themes for healthcare marketers from SHSMD '22

set your healthcare organization apart with these three themes from SHSMD '22

better together: Cured & Sandy Alexander

Enhance patient journeys by combining Cured’s digital marketing with Sandy Alexander’s direct mail

acquire and convert new patients with service awareness curations

Create the experience your patients desire with our built-in library of 80+ healthcare-focused campaigns

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