best practices

the 2025 healthcare campaign playbook

best practices

ready to make 2025 your best year for patient engagement?

the 2025 healthcare campaign playbook

Check out our guide to a year of meaningful patient connections. We've done the heavy lifting, creating a roadmap that turns complex patient engagement into clear, actionable campaigns. 

what’s inside?

  • Quarter-by-quarter plans
  • Ready-to-roll campaign ideas
  • Channel mix recommendations 
  • Success metrics that matter
  • Implementation worksheets

What your year could look like

winter wellness (Q1)

Jump start the year with campaigns that actually work - from New Year's health kicks to women's wellness programs.

spring into action (Q2)

Mental health awareness, community programs, men's health - we've got the blueprints ready to go.

summer success (Q3)

Keep momentum through the summer with safety campaigns, back-to-school health, and heart awareness programs that resonate.

strong finish (Q4)

End the year strong with vaccination campaigns, open enrollment support, and holiday wellness programs that keep patients engaged.

Each campaign comes with everything you need:

  • Clear goals (because who doesn't love knowing exactly what we're aiming for?)
  • Target audience definitions (no more spray and pray)
  • Channel recommendations (reach patients where they actually are)
  • Content ideas and CTAs (tested and proven to work)
  • Measurement guidelines (so you can prove it's working)

You don't have to figure any of this out alone. Every worksheet, template, and campaign idea comes from real success stories. We've seen what works, what doesn't, and packaged it all up for you to use.

Don't let your competitors get this first. Download the playbook today!

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