empowering healthier, happier consumers with HXP

In today’s healthcare environment, improving patient engagement isn’t just about acquiring more patients. It’s about keeping them healthier and happier through a seamless care journey. With the Healthcare Experience Platform (HXP), healthcare organizations can focus on enhancing patient satisfaction by creating frictionless, personalized experiences that drive better outcomes and long-term loyalty.

simplify patient acquisition for a strong start

The healthcare experience begins long before a patient walks through your door. To make the acquisition process easy and inviting, consumers need to be able to discover your organization online, book appointments without hassle, and engage through convenient digital channels. Traditional patent acquisition requires non-digital marketing efforts like paper forms and phone calls. HXP brings patient acquisition into the new age with automated journeys that guide patients from inquiry to first appointment booking to confirmation and follow-up communications. This reduces administrative burden and makes patients feel valued and welcomed. Modern consumers want headache-free appointment booking and care resources, and HXP makes this a reality.

tips to enhance patient acquisition:

• Ensure a user-friendly website with clear navigation.
• Offer online scheduling with minimal steps.
• Use personalized emails to nurture leads and confirm appointments.

personalize patient engagement for meaningful connections

Patient engagement is critical to both satisfaction and health outcomes. Once a patient is onboarded, you want to ensure they stay connected and informed at every step of their journey. HXP’s pre-built engagement campaigns help you maintain regular touchpoints with patients, offering timely information, appointment reminders, and personalized health content. Streamlined data from Consumer360 also informs these journeys, allowing each touchpoint to be highly personalized and meaningful to each patient. Engagement journeys improve adherence to care and enable patients to be more empowered and involved in their health decisions.

tips to improve patient engagement:

• Automate appointment reminders and follow-ups to reduce no-shows.
• Provide educational content tailored to the patient’s condition or care plan.
• Use feedback surveys to show you value their input and continuously improve.

example journey: preventive care campaign

Engaging patients with preventive care messaging is key to ensuring they take proactive steps for their health. This example journey encourages patients to schedule screenings, immunizations, and wellness visits, helping prevent future health complications.

• Success Metrics: Preventive screenings are scheduled, immunization is completed, and follow-up visits are made.
• Complexity: ⭐⭐ Medium
• Inputs: Patient email address, age, last appointment date, risk factors.
• Segment: Patients due for preventive care based on age or risk factors.
• Personalized Content: Tailored content based on patient demographics and medical history, promoting relevant screenings (e.g., mammograms, flu shots).

strengthen loyalty with continuous, tailored care

Retaining patients is about creating lasting connections that go beyond a single encounter. HXP offers pre-built retention campaigns that help you maintain long-term relationships through loyalty programs, personalized follow-up care, and ongoing health management support. Our pre-built journeys include tailored check-ins for every stage of life, from preventative screenings to post-partum care. Patients feel valued when their healthcare provider anticipates their needs and offers proactive care, leading to higher satisfaction and more consistent engagement. 

Tips to improve patient retention:

• Regularly send post-visit satisfaction surveys.
• Offer personalized follow-up care reminders based on past visits or upcoming care needs.
• Reward loyal patients with exclusive health tips, discounts, or loyalty programs.

optimize patient journeys with real-time insights

Data-driven decision-making is essential to creating tailored experiences for your patients. HXP integrates real-time insights for journeys, helping you track engagement patterns, analyze campaign performance, and continuously optimize. These insights allow you to understand patient preferences and adjust your communication strategies to meet their needs, ensuring a personalized, patient-centric approach.

tips for leveraging real-time insights:

• Track patient responses to campaigns and adjust content to improve engagement.
• Use predictive analytics to anticipate patient needs and offer personalized services.
• Continuously refine your messaging based on patient satisfaction and feedback data.

ensure satisfaction at every touchpoint

One of the biggest contributors to patient satisfaction is convenience. Patients want seamless interactions—from booking their first appointment to managing their long-term care. With HXP, you can eliminate friction by offering digital web forms, mobile-friendly appointment reminders, and automated follow-ups, ensuring that every interaction with your healthcare organization is smooth and effortless.

tips to streamline patient interactions:

• Implement digital check-ins and online appointment scheduling.
• Offer 24/7 access to health information, care portals, and billing.
• Simplify communication by enabling direct digital channels like email or SMS.

create happier, healthier patients with 80+ pre-built journeys of HXP

Improving patient engagement and satisfaction is a continuous process that requires attention to every aspect of the patient journey. With HXP, healthcare organizations can simplify acquisition, engagement, and retention while providing a more personalized and convenient patient experience. Start building better patient relationships today by leveraging the 80+ pre-built journeys that guide patients at every step, ultimately leading to healthier outcomes and happier patients.

fuel patient growth and loyalty with HXP

The Cured Healthcare Experience Platform (HXP) equips you with pre-built campaigns, strategies, and AI tools to make each patient feel uniquely valued.

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