eliminate data silos with HXP
Eliminate healthcare data silos with HXP, an interoperable platform that integrates patient data across systems for enhanced engagement and improved care outcomes
One of the most significant challenges facing healthcare organizations today is the fragmentation of data and systems across different departments and technologies. Many healthcare marketing platforms do not provide interoperability, leaving critical information siloed and inaccessible. The Healthcare Experience Platform (HXP) addresses this issue by offering an interoperable, unified solution that ensures seamless data flow across all systems.
integrated patient experience
HXP stands out as the only platform that delivers a fully interoperable patient experience with the power of a centralized data hub, the Consumer Data Platform (CDP). CDP combines EMR clinical data, Experian third-party and demographic information, and consumer engagement data to create a detailed picture of each consumer. With our collection of over 80 pre-built integrations, weaving data streams into one actionable solution has never been easier. The CDP breaks down data silos to deliver 360-degree views of each patient, visualized in our Consumer360 tool. This streamlined workflow allows for key insights necessary to personalize every touchpoint, from initial outreach through ongoing care management. This seamless data integration flows across our contact center, omnichannel marketing, and market intelligence systems to ensure that healthcare organizations can track patient interactions and outcomes in real time.
coordinated multi-channel campaigns
HXP’s interoperability across tools improves the patient experience and transforms how healthcare organizations run their campaigns. By aligning previously siloed areas including digital marketing efforts, contact center operations, and patient outreach initiatives, HXP ensures that messaging is consistent and personalized at every stage of the patient journey. This level of coordination maximizes ROI, improves patient satisfaction, and most importantly transforms care outcomes.
streamlined handoff from marketing to care
A crucial feature of HXP’s interoperable framework is its ability to facilitate a smooth handoff from marketing and access teams to care management teams. This seamless transition ensures that patient data flows freely between departments, eliminating gaps in communication that can negatively impact patient care. By providing care teams with complete, up-to-date information on patient interactions, HXP ensures continuity in the patient experience, leading to more personalized care and better outcomes. This level of coordination is vital for delivering a patient-centered care journey that begins at the first point of contact and extends through long-term care management.
achieve seamless integration with HXP
HXP’s ability to provide seamless interoperability across systems is a game-changer in the healthcare space. By integrating data from every touchpoint, HXP allows care organizations to make data-driven decisions, allocate resources more effectively, and continuously refine their strategies for maximum impact in care efficiency and ROI.
