Provider Relationship Management (PRM) focuses on optimizing and managing relationships between healthcare organizations and their providers. It helps provider liaisons to track, manage, and strengthen these relationships through streamlined communication, data insights, and automated workflows. The goal is to improve coordination, drive referrals, and enhance patient outcomes through strong provider partnerships.

Cured’s PRM is designed specifically for healthcare, offering a tailored data model that addresses the unique needs of a physician liaison. Unlike traditional vendors that often require extensive customization and third-party integrations, Cured’s PRM offers:

• healthcare-specific features: built-in capabilities designed for provider relationship teams, reducing the need for additional customization
• seamless integration: easily integrates with existing Cured tools for marketing, segmentation, and patient engagement
• faster implementation: a user-friendly interface and streamlined workflows lead to quicker adoption and faster ROI
• advanced AI capabilities: tools like AI-driven activity logging enhances efficiency and improves decision-making

PRM software tracks and analyzes provider interactions, offering insights into referral patterns. Key benefits include:

• referral tracking: monitoring referral sources and destinations
• trend analysis: identifying high-performing providers and growth areas
• real-time data: making informed decisions on optimizing referral strategies

PRM software improves physician satisfaction by:

• streamlined communication: maintain consistent communication with providers, regardless of which liaison or team member is reaching out
• proactive issue resolution: actively capture and address provider feedback and concerns
• strengthened collaboration: foster stronger partnerships between providers and healthcare organizations, enhancing retention

PRM is essential for healthcare organizations looking to maximize the efficiency and impact of their provider networks. By effectively managing provider relationships, healthcare organizations can:

• increase referral volumes
• enhance provider engagement
• reduce patient leakage
• improve overall patient care coordination

Integrating PRM with tools like patient marketing platforms creates a unified approach to the healthcare organization’s growth. This integration helps:

• align patient marketing efforts with provider strategies
• target patients and providers simultaneously
• streamline cross-departmental communication
• maximize ROI by improving both patient and provider outreach

PRM software reduces patient leakage by ensuring better provider coordination. This involves:

• targeting key referrers: engaging providers who may refer patients elsewhere
• improved communication: keeping providers informed about services within the network
• strategic outreach: ensuring providers retain patients within the network

Cured’s Provider Relationship Management enhances strategic planning by optimizing resource allocation and identifying the most impactful areas for growth. It helps healthcare organizations set measurable goals for their provider networks and track progress in real-time. This ensures that provider relationships are managed effectively, aligning with broader organizational objectives to drive long-term success.

• targeting key referrers: engaging providers who may refer patients elsewhere
• improved communication: keeping providers informed about services within the network
• strategic outreach: ensuring providers retain patients within the network