value-based care meets healthcare experience

A transformative shift is reshaping how we deliver and measure healthcare success amid these challenges. According to a report by McKinsey & Company, 90 million lives will be in VBC models by 2027, from 43 million in 2022. The emergence of value-based care isn't just another regulatory requirement; it's an opportunity to realign our practices with why we chose healthcare in the first place: making a meaningful difference in our patients' lives. Healthcare organizations that deliver exceptional patient experiences will capture a larger share of these 90 million lives while driving better outcomes at lower costs.

how patient experience drives clinical excellence

When patients feel heard, respected, and engaged in their care journey, the benefits extend beyond satisfaction scores. Research consistently shows that positive patient experiences correlate directly with improved clinical outcomes. Patients who know and trust their healthcare providers stay on track with their treatment plans, attend follow-up appointments, and openly share vital health information. 

This enhanced engagement leads to earlier interventions, better medication adherence, and reduced hospital readmission rates. For instance, hospitals with top patient experience ratings show a lower readmission rates than those with poor ratings, demonstrating how patient satisfaction and clinical excellence go hand in hand.

HXP’s role in acquiring more patients while meeting VBC goals

Through its integrated approach, Cured's Healthcare Experience Platform (HXP) bridges the gap between patient acquisition and value-based care goals. The Consumer Data Platform creates a unified Patient 360 view, enabling providers to identify at-risk populations and implement targeted interventions before conditions worsen. 

Through pre-built patient journeys and AI-powered engagement tools, healthcare organizations can maintain consistent communication with patients, ensuring better adherence to care plans and preventive measures. The platform's advanced analytics and machine learning models help predict patient needs and potential complications, allowing for proactive care interventions that reduce costly readmissions and emergency visits. 

By combining intelligent patient outreach with comprehensive care coordination tools, Cured's HXP helps organizations attract new patients and achieve the triple aim of improved outcomes, reduced costs, and enhanced patient satisfaction- primary metrics in value-based care contracts.

modern healthcare experience, what do patients want?

Remember when going to the doctor meant endless paperwork, mystery bills, and that awkward waiting room shuffle? Patients today aren't having it anymore, and honestly, why should they? In a world where you can order groceries with a tap, healthcare must step up. It's not just about having great doctors (though extremely important). Today's patients want the whole package: easy booking, clear communication, and care that fits into their lives, not the other way around.

“Healthcare isn't just competing with other hospitals anymore - we're competing with every digital experience patients have daily. When someone can track their pizza delivery in real-time but can't get a straight answer about their test results, we have a problem. The bar for patient experience isn't just set by healthcare anymore. It's set by every brand interaction patients have. And that's exciting because it pushes us to reimagine what healthcare can be.”

Brooke, Senior Director of Marketing at Cured by Innovaccer

Healthcare organizations are proactively responding by reimagining the entire patient journey. From AI-powered campaigns to virtual waiting rooms and post-visit follow-up apps, they're building ecosystems that support patients at every point. 

The most forward-thinking providers leverage data analytics to predict patient needs before they arise, shifting from reactive care to proactive health management. It's not just about making healthcare more convenient; it's about creating an integrated experience that makes patients feel understood, supported, and empowered. 

Patient experience isn't just a nice-to-have; it's the cornerstone of modern healthcare delivery and the key to better health outcomes. When healthcare providers get it right, they're not just improving satisfaction scores; they're fundamentally transforming how people engage with their health and well-being

the shift from more patients to a better outcome 

Healthcare is finally flipping the script. For decades, success in healthcare was measured by how many patients you could see, how many beds you could fill, and how many procedures you could schedule. However, the change that we want to see is here now. Today's healthcare leaders realize that churning through patient visits isn't the answer. Instead, they're focusing on something that matters: making people healthier.

“The volume-to-value revolution is more than simply a change in how healthcare providers provide care; it is a total reinvention of healthcare's mission. They spent years concentrating on increasing the number of patients, operations, and billing codes. However, the future of healthcare is not about seeing more patients; it is about improving outcomes for those we currently have. When we concentrate on achieving genuine, quantifiable improvements in people's health, we provide better treatment and lower the overall cost of care. That's the great irony of value-based care: by focusing quality over quantity, we solve both clinical and financial problems.”

Abhinav Shashank, CEO of Innovaccer

See how Cured by Innovaccer can drive better outcomes and increase patient acquisition. Get a demo.