best practices

optimize CRM investment with HXP

best practices

Reduce CRM costs, streamline processes, and enhance patient experiences with HXP

optimize CRM investment with HXP

Navigating the complexities of patient acquisition and retention can be challenging, especially when using traditional, industry-agnostic CRMs. Platforms like Salesforce often fail to meet healthcare's specific needs, leading to fragmented data, rising costs, and ineffective campaigns.

Enter the Healthcare Experience Platform (HXP), a solution crafted to unify consumer data, streamline patient touchpoints, and drive better outcomes—all with a lower total cost of ownership.

lowered ownership cost

Tired of the spiraling costs and endless customizations associated with large enterprise platforms? HXP offers a more streamlined approach, delivering essential healthcare-specific capabilities right out of the box. Many CRMs require costly platform services for everything from maintenance to features like campaign management or content generation. Furthermore, obtaining certification to work with healthcare-related data and content leads to another labyrinth of costs and requirements. Cured’s HXP is HIPAA and HITRUST-certified and includes pre-built content, campaigns, and data models built exclusively and specifically for the healthcare industry. Reduce the need for costly customizations and ensure smoother integrations with HXP, helping optimize CRM investments while maximizing efficiency.

consumer 360 views

Large enterprise platforms often require significant customizations to align with healthcare-specific workflows, which drives up costs. HXP, on the other hand, is purpose-built for healthcare, featuring essential out-of-the-box integrations that seamlessly combine clinical data, financial information, engagement data, and behavioral insights. Our in-house consumer 360 solution weaves together this data to create a singular profile for each patient. This view enables healthcare organizations to learn about consumers' preferences, activities, and engagement styles and tailor communication for maximum impact. Unlike larger platforms that require additional expensive modules or instances to achieve this, HXP ensures that your organization can deliver personalized, data-driven experiences without the complexity and cost of managing disparate systems.

AI-driven automation

With AI solutions embedded directly into HXP, healthcare providers can automate and enhance key processes, from contact center responses to patient outreach. This integrated approach reduces manual tasks and allows your team to focus on delivering high-quality care, rather than getting bogged down by administrative burdens.

a smarter investment for healthcare CRM

HXP stands out as a cost-effective, powerful alternative to large enterprise platforms like Salesforce. It offers a tailored solution that meets healthcare's unique demands. By reducing costs, streamlining processes, and enhancing patient experiences, HXP helps healthcare organizations achieve sustainable growth and better outcomes.

Want to dive deeper? Check out our eBook: 5 Reasons to Choose Cured's HXP Over Salesforce and discover how HXP can lower CRM costs, while delivering better ROI and outcomes.

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