promote student wellness with August campaigns

As summer winds down and the school year approaches, August offers a prime opportunity to promote health and wellness for families and school-age patients. Use engaging campaigns to share tips on nutrition, physical activity, and mental well-being, and leverage key observances like World Lung Cancer Day and International Overdose Awareness Day to educate and support your patient population. By focusing on preventative care and meaningful connections, you can help foster a healthier community this August.

This back-to-school season, launch campaigns that ensure students and their families are prepared for a healthy school year. Send reminders for immunizations and sports physicals, emphasizing the importance of completing these at least six weeks before preseason practice starts (MayoClinic). Provide locations and clear calls to action (CTAs) for booking appointments so kids participating in athletics are ready to go. Highlight the benefits of staying up-to-date on vaccinations to prevent the spread of contagious diseases within schools and the broader community. 

August is also National Eye Exam Month, an ideal time to remind patients to get their annual eye exams and update prescriptions before the school year begins. Educate families on the importance of vision health for academic success, offering tips for reducing screen time and maintaining good eye hygiene. Use this observance to promote your healthcare organization's services, such as comprehensive eye exams and eyewear fittings, ensuring students can perform their best in school.

Send campaigns with healthy school tips, including advice on establishing nutritious eating habits, staying active, and maintaining a balanced lifestyle. Encourage parents to pack healthy lunches, provide ideas for quick and nutritious breakfast options, and promote regular physical activity. Highlight the importance of mental health, offering resources and support for managing stress and maintaining a positive mindset. International Overdose Awareness Day on August 31st is a critical time to educate patients about the risks of substance abuse and the importance of overdose prevention. Promote resources and support services available at your organization, such as addiction counseling and overdose response training. Use engaging content and CTAs to inspire families to prioritize their children's health and well-being throughout the school year.

The August healthcare calendar also includes important health dates, such as World Lung Cancer Day, National Relaxation Day, World Humanitarian Day, and National Grief Awareness Day. 

World Lung Cancer Day on August 1st is a crucial time to raise awareness about lung cancer prevention and treatment. Send targeted campaigns to educate patients about the risks of smoking and the benefits of early detection through screenings. Highlight resources available at your healthcare organization, such as smoking cessation programs and lung health assessments. On National Relaxation Day, share tips on relaxation techniques, the importance of taking breaks, and activities that help reduce stress. World Humanitarian Day on August 19th and National Grief Awareness Day on August 30th provide opportunities to highlight your healthcare organization's commitment to community support and compassionate care. Share stories of your healthcare team's involvement in humanitarian efforts and provide resources for patients dealing with grief and loss. 

The end of summer brings numerous opportunities to leverage marketing as a catalyst for improved care and patient relationships. Send back-to-school checklists, eye exam reminders, and immunization awareness campaigns to help families prepare for a healthy school year. Use observances like World Lung Cancer Day and International Overdose Awareness Day to educate and support your patient community. Build meaningful connections this August by promoting wellness, preventative care, and compassionate support.

August campaigns

Here are suggested campaigns for August health:

• back-to-school checklist
• eye exam awareness
• immunization awareness
• healthy school year tips

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Let’s look deeper at the back-to-school checklist campaign:

• Success Metric: clicks and opens
• Complexity: ⭐ easy
• Audience: parents of children in K-12 grades
• Inputs: email address, first name

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CTA’s to include:

• book your sports physical today
• schedule your child’s immunizations
• learn more about vision health for students
• discover healthy lunch and breakfast ideas

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