campaigns we loved in 2024

From data-driven dashboards to personalized patient experiences, 2024 was a year of groundbreaking healthcare marketing campaigns. These initiatives showcased creative approaches to fostering patient engagement, improving care delivery, and driving measurable results. By leveraging the innovative strategies and cutting-edge tools of our healthcare experience platform (HXP), our partners found new ways to do more with less in marketing, making a tangible impact on patients and organizational goals. Let’s dive into five campaigns that stood out this year for their exceptional results and commitment to advancing health.

1. Franciscan Health surpassing $16M in revenue

Franciscan Health tackled the challenge of tying paid and earned media efforts to tangible results. By implementing a “Campaign Management” dashboard in Q3 2023, they connected $16.6M in total revenue to both paid and earned media campaigns. This tool allowed near real-time tracking of revenue and patient acquisition, transforming their marketing efforts into a measurable growth driver.

Impact: Integrated tracking empowered Franciscan Health to achieve $16.6M in revenue and onboard over 2,700 new patients, highlighting the value of data transparency.

2. UnityPoint guiding patients through maternity

UnityPoint Health reimagined maternity care communications with an automated, trimester-based email series. Beginning with a birth pre-registration form, the campaign delivered relevant and timely messages to expectant mothers throughout their journey and after discharge. With 678 automated messages sent and a 49.34% open rate, the campaign successfully personalized patient interactions at scale.

Impact: A 49.34% open rate demonstrated how personalized, timely messaging can enhance patient trust and engagement during life-changing events.

3. Sutter Health’s ortho drip quiz campaign

Sutter Health’s “Ortho Drip” campaign used a quiz to assess joint pain and deliver tailored follow-up emails for knee, hip, or shoulder conditions. This highly targeted approach not only drove 6,000 appointments for orthopedic and primary care services but also exceeded performance benchmarks for email delivery, open, and click rates.

Impact: A quiz-driven email series achieved a 74.2% open rate and 6,000 appointments, underscoring the power of interactive, personalized outreach.

4. Supporting PT solution’s NFL partnership

PT Solutions turned sports fans into healthcare leads through an innovative partnership with the Tampa Bay Buccaneers. By capturing leads both online and in person at home games, they funneled prospects into a nurture series via the Cured by Innovaccer platform. Over two seasons, 12,116 messages were sent, achieving a 43.98% open rate and building awareness of PT Solutions’ services.

Impact: A creative partnership with the NFL sustained patient engagement and achieved a 43.98% open rate, proving that healthcare can connect with patients anywhere.

5. UCHealth’s hyper-personalized welcome

UCHealth welcomed new patients to their system with a series of highly personalized emails. By leveraging location data and dynamic content, they ensured patients received tailored recommendations for nearby, relevant care options. Over 18,000 messages were sent, achieving a 48.77% open rate and fostering stronger patient relationships from the first touchpoint.

Impact: Personalized messaging drove a 48.77% open rate, reinforcing UCHealth’s commitment to patient-centered care and long-term loyalty.

These campaigns highlight the innovation and creativity driving healthcare marketing forward. Through interactive quizzes, personalized email journeys, or engaging partnerships, our partners have demonstrated how healthcare marketers can achieve meaningful results with smart strategies and advanced tools. In an era where doing more with less is essential, these initiatives prove that it’s possible to inspire healthier lives while achieving organizational success.

As we move into 2025, these campaigns serve as a reminder of what’s possible when healthcare marketing combines creativity, data, and patient-first thinking. 

start 2025 strong with the transformative marketing power of HXP

The Healthcare Experience Platform (HXP) empowers healthcare organizations to build impactful, patient-centered campaigns with ease. Leverage pre-built journeys, AI-driven tools, and automated workflows to deliver personalized experiences that make every patient feel uniquely valued—while helping you achieve more with less.

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