how HXP unifies patient data for tailored care

In an increasingly data-driven healthcare landscape, delivering personalized healthcare experiences is essential to staying competitive. Healthcare organizations often face challenges with fragmented data sources and siloed systems, making targeted communications difficult. Enter the Healthcare Experience Platform (HXP), which integrates data into a centralized Consumer Data Platform (CDP) designed specifically and exclusively for healthcare.

HXP’s unified CDP brings together patient data from clinical, demographic, and engagement sources, creating a comprehensive view that enables more effective and personalized experiences. This powerful solution allows teams responsible for the patient experience to break down data silos and deliver relevant, timely messages that improve patient acquisition and engagement.

complete patient profiles for tailored journeys

HXP’s CDP creates a 360-degree patient profile by seamlessly integrating data from multiple sources, including electronic health records (EHRs), third-party demographic information, and engagement data. This comprehensive profile offers a deeper understanding of patient behaviors and preferences, allowing experience teams to craft personalized campaigns that resonate on an individual level, improving patient engagement and care outcomes. Unlike traditional and industry-agnostic CRM platforms that often require complicated integrations, HXP’s built-in healthcare focus streamlines the process. It ensures users can access complete patient information from one source.

real-time data activation for timely campaigns

With HXP, healthcare organizations can activate patient data in real-time, ensuring that messages reach the right person at the right moment. The platform’s ability to trigger automated, dynamic campaigns based on a patient’s interests pulled from Consumer360 allows marketers to engage patients with personalized content through their preferred communication channels. This real-time capability significantly enhances conversion rates and strengthens the impact of your campaigns.

advanced segmentation for precision targeting

HXP’s CDP also offers advanced segmentation tools that allow healthcare organizations to create targeted audience groups based on various data points, from clinical needs and demographic factors to engagement behavior and social determinants of health. These granular segments help organizations develop hyper-specific campaigns that cater to diverse patient needs and interests. By leveraging HXP’s segmentation capabilities, healthcare organizations can target everything from local community factors to niche interests, driving more personalized and effective outreach. This precision ensures that each campaign aligns with patient priorities, leading to higher engagement and better outcomes.

unlock better outcomes with HXP

HXP’s unified Consumer Data platform helps healthcare organizations deliver more impactful, data-driven patient experiences. By providing a single source of truth for patient data, activating real-time marketing, and offering sophisticated segmentation tools, HXP empowers healthcare marketers to optimize their strategies and enhance patient acquisition and retention.

Ready to discover how HXP can help you create more personalized and targeted marketing campaigns? Download our eBook: 5 Reasons to Choose Cured’s HXP Over Salesforce and see how HXP can transform your patient engagement efforts.

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