patient care, perfectly aligned with omnichannel personalization
Enhance patient engagement and care coordination with omnichannel strategies that unify data and personalize every step of the healthcare journey.
“75% of consumers are more likely to purchase from brands that offer personalized experiences”(RRD). In healthcare, this translates into improved patient satisfaction and stronger loyalty when patients feel their unique needs are being addressed across the entire journey. Delivering this experience requires more than knowing your audience, it requires a comprehensive view and connection points across the entire patient journey. By integrating consumer data across various touchpoints, healthcare organizations can create seamless, tailored communications that engage patients at every step of their care.
One key way to achieve this is through omnichannel personalization, where all marketing channels work together to provide a unified and personalized experience for patients. From robust data connectivity to creating relevant content, learn to create the meaningful patient journey that only omnichannel touchpoints can provide.
align data for aligned care
At the heart of omnichannel personalization is the integration of data from various sources into one, unified view. At Cured, this is accomplished by our Consumer Data Platform (CDP), which feeds into a Consumer 360 view. This data pipeline allows our customers to gather a rich array of information, from clinical data in Electronic Medical Records (EMR) to demographic and behavioral insights. By bringing this data together, Consumer 360 creates a holistic profile of each patient. These profiles can then be applied for audience segmentation and campaign generation, allowing for tailored touchpoints across multiple marketing channels. These touchpoints can occur at every level of interest and care required, moving from contact center to web form fills, to post-appointment follow-ups.
connect the dots of the patient journey
Omnichannel marketing ensures that all communication channels work in harmony, creating a unified and seamless experience for patients. Coordinating various touchpoints across the patient journey is key to enhancing engagement, building trust, and improving care outcomes. Here are the high-level steps to achieve omnichannel coordination for your healthcare organization:
- Unify data: Combine data from multiple sources like EMRs, mobile apps, and websites to create a comprehensive view of each patient, ensuring consistent and personalized messaging across all channels.
- Cross-Channel Coordinate: Ensure all marketing touchpoints, such as emails, SMS, social media, and phone calls, work together to provide a seamless patient journey, with each channel reinforcing the next step in care.
- Personalize Engagement: Tailor communications based on patient preferences and behavior, such as sending appointment reminders via preferred channels (e.g., SMS or email) and providing relevant educational content to improve engagement.
- Track in real-time: Monitor how patients engage with each channel and adjust strategies accordingly to ensure more effective and targeted outreach that aligns with their needs and preferences.
Coordinated marketing steps are crucial for ensuring that each patient receives timely, personalized care. By integrating data and aligning communications across channels, patients are guided through their healthcare journey in a seamless way. Here’s an example workflow for applying omnichannel personalization to improve patient connection to care:
Having multiple levels of marketing work together allows for this personalized, simplified healthcare journey. When omnichannel marketing is working correctly it creates a cohesive journey where educational content, personalized engagement, and care reminders work together to keep patients proactive and care improved.
elevate outcomes
- improved engagement: Tailored content that speaks directly to the patient’s current needs, based on their history and preferences, fosters deeper engagement.
- higher conversion rates: Personalized outreach at key moments in the patient journey, such as a post-visit follow-up or a pre-appointment reminder, drives higher conversion rates for appointments and services.
- enhanced care coordination: By aligning marketing and care workflows, patients receive timely communications that encourage adherence to care plans, boosting health outcomes.
- data-driven decisions: With streamlined data inputs, healthcare organizations can leverage real-time data to inform their marketing strategy, ensuring each message is not just personalized but also actionable.
By streamlining data pipelines, healthcare marketers can deliver tailored communications that enhance every step of the patient journey. This strategy ensures that no matter where or how a patient engages, whether through a marketing campaign, appointment, or a contact center question, the experience feels personalized and relevant.
By focusing on omnichannel personalization, healthcare organizations can build stronger relationships with patients, improve outcomes, and drive long-term loyalty. The future of healthcare marketing lies in creating a unified, patient-centric approach that harnesses data to deliver the right message at the right time, across every channel.
the healthcare experience platform (HXP)
Simplify your solution stack and streamline care with HXP, one platform for every step of the patient journey. From insightful data compilation to personalized engagement strategies, HXP houses solutions for every step of the patient journey without requiring outside resources. By consolidating essential tools into one cohesive platform, you can streamline operations and prioritize seamless care experiences.
fuel patient growth and loyalty with HXP
The Cured Healthcare Experience Platform (HXP) equips you with pre-built campaigns, strategies, and AI tools to make each patient feel uniquely valued.
