connect with patients through March health campaigns

Enhance the patient experience by meeting your consumers with timely campaigns focused on important dates and themes on the March calendar. March presents unique opportunities to focus campaigns on sleep awareness education, Nephrology care, and women’s health content for Women’s History Month. 

Along with the start of Spring, March is National Sleep Awareness Month, making it the best moment to shed light on the critical role sleep plays in overall health. Your healthcare organization can elevate the patient experience by providing valuable insights into the importance of quality sleep, creating awareness about common sleep disorders, and offering tips for cultivating healthy sleep habits. Craft campaigns on the benefits of a consistent sleep schedule, the impact of technology on sleep, and the significance of creating a conducive sleep environment. Share information about reputable sleep apps or programs, such as Sleep Cycle or Headspace, that can aid in improving sleep quality.

Healthy habits for quality sleep are beneficial for physical health and contribute to mental well-being. Encourage your audience to establish a bedtime routine, limit screen time before sleep, and create a relaxing sleep environment. Collaborate with local businesses or wellness centers to offer sleep-related events or workshops, such as guided meditation sessions or yoga for better sleep.

March also marks Women's History Month, providing an excellent opportunity to spotlight women's health. Use your reach to share empowering stories of women in healthcare and highlight the importance of regular check-ups and screenings for women's health. Craft campaigns that celebrate the achievements of women in the healthcare field and provide resources for women to take charge of their health. Collaborate with local women's health organizations, offering information on support groups, wellness workshops, or fitness classes tailored to women. Making an effort with campaigns to connect with the women in your patient community will help to build lasting patient-provider relationships and create positive care outcomes. Learn more about our solutions for women’s health providers here.

National Kidney Month also lands in March, allowing for an opportunity to encourage and support Nephrology care. Help patients know you are the provider of choice with campaigns on options for kidney care management that highlight the expertise of your Nephrology care staff. Send patients nurture newsletters with updates from their Nephrologist, dialysis providers, or interdisciplinary teams supporting their care. Discover more ideas to engage and retain Nephrology patients here.

March is full of opportunities to inspire healthy choices and create a patient experience beyond the ordinary. Use your content to guide patients towards a lifestyle that includes quality sleep and encourage women to prioritize their health this Women’s History Month. Creating campaigns offering actionable ideas, educational content, and support can foster a positive and lasting impact on your patients' health journey.

March campaigns 

Here are suggested campaigns for March health:

• Sleep awareness education
• Healthy habits for quality sleep
• Women’s health
• Nutrition facts and healthy eating

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Let’s look deeper at the sleep awareness education campaign:

• success metric: clicks and opens
• complexity:  ⭐ easy
• audience: all patients
• inputs: email address, first name

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Tips to include:

• Establish a consistent sleep schedule
• Limit screen time before bedtime
• Create a calming bedtime routine
• Evaluate your sleep environment for optimal comfort
• Consider trying a sleep app for personalized guidance

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the 2024 healthcare experience calendar

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