tailored journeys to drive success in VBC
learn to craft tailored journeys that bridge VBC goals and patient outcomes
The modern shift to Value-Based Care (VBC) places patient experience at the heart of healthcare transformation. This approach prioritizes quality of care over volume, encouraging organizations to focus on meaningful patient interactions and proactive care strategies. Modern healthcare organizations need to meet patients where they are in their care journeys—working to understand their needs, preferences, and health history to deliver patient-centered, holistic care. By learning to leverage value-based care journeys, healthcare systems can both treat and empower patients, leading to healthier communities and sustainable healthcare delivery.
The ability to craft and implement effective value-based care journeys is not just a strategic advantage; it’s necessary to achieve the dual goals of improving patient experience and meeting VBC objectives. By designing thoughtful, patient-centered campaigns, healthcare organizations can address critical challenges such as chronic disease management, preventative care adherence, and seamless transitions post-discharge. These tailored journeys bridge VBC goals and patient outcomes, enabling organizations to transform individual experiences and system-wide performance. Tools like our Healthcare Experience Platform (HXP), which consolidates critical data for personalized patient journeys, play a pivotal role in this process. Below, discover examples of our pre-built journeys for achieving superior patient experience and value-based care goals.
1. chronic obstructive pulmonary disease (COPD) journey
Goal: Engage patients with COPD to improve medication adherence, attend regular pulmonary check-ups, and adopt lifestyle modifications that enhance respiratory health and overall quality of life.
Success Metric: Reduction in emergency department (ED) visits and hospitalizations due to COPD exacerbations.
Complexity: ⭐⭐⭐ Medium to High
Audience: Patients with a COPD diagnosis, particularly those with a history of exacerbations or frequent ED visits.
Inputs: Clinical data on lung function, medication adherence rates, smoking status, and previous exacerbation history.
CTAs to Include:
- Schedule your next pulmonary check-up.
- Learn how to manage COPD symptoms effectively.
- Access resources for quitting smoking.
Key Interventions:
- Regular reminders for medication use and follow-up appointments.
- Educational content on symptom management and lifestyle changes.
- Personalized care plans that include pulmonary rehab and smoking cessation support.
Financial Outcome:
- Reduced costs associated with hospitalizations and ED visits.
- Improved contract performance metrics linked to COPD management.
Patient Outcome:
- Better symptom control, fewer exacerbations, and improved quality of life.
2. mammography preventative screening journey
Goal: Drive awareness and increase mammography screenings to improve early breast cancer detection and care outcomes.
Success Metric: Increase in mammography appointments and adherence to preventative care guidelines.
Complexity: ⭐⭐ Medium
Audience: Women aged 50-74 who haven’t had a mammogram in the last two years.
Inputs: Demographic data, history of screenings, and campaign engagement analytics.
CTAs to Include:
- Book your mammogram today.
- Learn about breast cancer prevention.
- Stay proactive about your health.
Key Interventions:
- Targeted outreach campaigns emphasizing the importance of early detection.
- Educational resources highlighting screening benefits and addressing common concerns.
- Simplified appointment scheduling via online tools and call centers.
Patient Outcome:
- Improved rates of early breast cancer detection and timely care interventions.
3) reducing readmissions for post-cardiac surgery patients
Goal: Support patients recovering from cardiac surgery by ensuring a smooth transition from hospital to home, reducing the risk of complications and readmissions.
Success Metric: Reduction in 30-day readmission rates for post-cardiac surgery patients.
Complexity: ⭐⭐⭐ High
Audience: Patients discharged after cardiac surgery, such as bypass or valve replacement, requiring close follow-up care.
Inputs: Discharge summaries, prescribed medications, follow-up appointment schedules, and patient-reported outcomes.
CTAs to Include:
- Schedule your post-surgery follow-up today.
- Access your personalized recovery plan.
- Speak with a care coordinator about your recovery needs.
Key Interventions:
- Automated reminders for follow-up appointments and medication refills.
- Telehealth check-ins within 48 hours of discharge to assess patient recovery.
- Home health visits to monitor wound care and address potential complications.
Patient Outcome:
- Fewer complications, faster recovery times, and improved confidence in managing post-surgery care.
Value-based care journeys redefine how healthcare organizations approach patient care, creating an ecosystem prioritizing proactive engagement, tailored interventions, and measurable outcomes. Whether managing chronic diseases, encouraging preventative screenings, or ensuring smooth transitions post-discharge, tailored journeys highlight the power of combining data-driven insights with a commitment to patient-centered care. With personalized VBC journeys, healthcare organizations can accomplish the dual objectives of improving patient outcomes and exceeding VBC goals. By continuing to refine and expand VBC strategies, organizations can unlock the full potential of patient experience, paving the way for a healthier future.
