Dermatology marketing consists of the tools and strategies dermatology marketers use to attract, acquire, and retain patients. Dermatology marketing strategies span several channels but should specifically focus on digital, predominantly email and SMS.

It’s vital for dermatology marketers to use digital marketing solutions to reach their patients where consumers prefer to be reached. Digital marketing solutions are no longer a nice to have but rather a must-have in order to compete to acquire and retain patients.

The dermatology market is predicted to increase by 60% by 2028 (Mordor Intelligence). As patients continue to seek dermatology services, dermatology practices must adapt their patient acquisition and retention philosophies to fit an increasingly digital world and competitive marketplace. This shift means retooling and rethinking dermatology marketing practices in favor of digital solutions that support both patient acquisition and patient retention.

Meeting patients where they are has never been more vital for dermatology marketers. Patients seek out care in an increasingly digital fashion - is your dermatology organization optimized for this digital communication? If not, consider Cured to partner with you on your path toward digital marketing transformation.

Cured’s platform gives dermatology marketers a holistic marketing platform to digitally communicate with both existing patients and prospective patients. The platform’s simplified design, paired with its robust functionality, is tailored for healthcare and dermatology marketers, providing an opportunity to grow and deliver care. By leveraging the data, campaigns, and performance insights available, dermatology marketers can plan their next engagement point to deepen consumer relationships and confidently accelerate patient interactions.