Why is healthcare digital marketing important?

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Patients expect personalized and engaging digital journeys with their providers. The shift in consumer expectations requires healthcare organizations to prioritize patient outreach and build those relationships to meet changing consumer needs.

Cured’s digital marketing and CRM platform drives better patient outcomes and revenue growth by connecting patients to the necessary care.

Here's what's different now:

• Patients research symptoms and providers online before making any decisions
• People expect quick responses to their questions and concerns
• Mobile phones have become the first stop for finding health information
• Social proof, like reviews and ratings, heavily influence provider choice
• Younger generations prefer text messages over phone calls for appointments

meeting patients where they are

Today's healthcare journey often starts with a Google search, not a phone call. Smart healthcare organizations are adapting by:

• Creating helpful content that answers common health questions
• Making their websites work perfectly on phones and tablets
• Offering online scheduling and registration
• Building presence on health-focused platforms
• Using data to understand when and how patients need support

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Want to learn how we can help your organization connect better with patients? Let's talk about what's possible.