New Year, New Health: January Campaign Ideas

As the clock strikes 12 on a new year, it’s not just a time for fireworks and festivities; it's an opportune moment to encourage your audience to prioritize their health in the coming year. In addition to the usual resolutions, January is the perfect time for your patients to make promises to themselves to prioritize their health.

Encourage your audience to kick off the year with a personal health challenge. Help them get motivated by providing a checklist of “health resolutions,” such as attending an annual check-up, staying on top of preventative care, or scheduling an eye exam. These actions will help your patients to see January as a time to take action on their well-being for a healthier, happier year.

Make it as easy as possible for your patients to keep their health-focused resolution by sharing content that highlights the importance of preventive screenings in maintaining overall health, educates your audience on the significance of regular screenings for early detection of potential health issues, and provides resources and information to make scheduling these screenings convenient for your patients.

Further promote a healthy start to the year with content around "Dry January.” Many individuals will opt in to this common resolution, and you can help your contacts stay on track by educating them on the benefits of abstaining from alcohol for the month. Share information on the positive impact on physical and mental health and provide tips and resources for those who choose to participate.

As a healthcare marketer, elevating your January campaigns to inspire resilience and well-being is important. You can guide patients toward a mindset in which they prioritize their health in the new year by providing actionable ideas, educational content, and supportive messages. Make January a month of commitment, where health resolutions become a powerful catalyst for a year of wellness.

january campaigns

Here are suggested campaigns for January:

• health resolution challenge
• preventative screening education
• Dry January education
• Cervical Cancer Awareness Month

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Let’s look deeper at the Dry January Education campaign:

• success metric: clicks and opens
• complexity:  ⭐ easy
• audience: patients age 21+
• inputs: email address, first name

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