Strategically Use Marketing to Support HR Recruitment

Healthcare organizations across the US are seeing major challenges regarding staffing and recruitment. Leveraging your marketing department in partnership with HR will lead to extraordinary recruiting results. Using the same marketing technology tools that resonate with patients, healthcare companies can recruit more long-term employees and proactively connect with potential candidates. This way, you’ll be able to focus on caring for patients instead of scrambling to find talent.

Hear from Stuart Dill, Senior Vice President of Marketing and Engagement at Vanderbilt University Medical Center, Ashmer Aslam, the Co-founder and CTO of Cured, and Tom Hileman, the Managing Partner of Digital at Global Prairie as they discuss the benefits of unifying your marketing and HR strategy, how this plays out in the healthcare space, how to use authentic storytelling to connect with potential candidates, and more.

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Key takeaways from the webinar: 

• The major staffing shortages and challenges in the healthcare space
• How companies are combining technology and marketing strategies to solve staffing dilemmas
• Using marketing automation to proactively seek out candidates and succeed in a buyer’s market
• Tips to bring your marketing and HR departments together
• The power of peer-to-peer storytelling in healthcare recruitment
• What platforms should you use to share authentic messaging?
• The value of investing in the middle of the recruitment-marketing funnel
• What’s the first step in developing your recruitment strategy?
• Key takeaways on care models, technology, and amplifying your message

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Strategy in Action: Customer Highlight

Cured has been fortunate to be a parter to CHG healthcare for many years. CHG is the top provider placement and locum tenems organizations in the United States. They service both providers looking for placements and organizations looking to fill short-term vacancies.  Cured has worked with them to develop, enhance, and improve process and technology to support top-of-funnel recruitment and job sourcing to placement execution across their many technologies.