curations

Create the experience your patients desire with our built-in library of 80+ healthcare-focused campaigns with curated content, audiences, and automations. Curations span every stage of the patient lifecycle with the most valuable interactions for healthcare organizations. These are not just your standard marketing templates. Curations are interconnected, tailored journeys powered by first-party data models, allowing personalized interactions across the channels your patients prefer with compelling content proven to convert. 

why curations? 

80% of the work is done for you! Your marketing teams can implement, maintain, and optimize campaigns without ongoing, time-consuming development. Curations offer a verified campaign strategy, audience recommendations, content proven to convert, and advanced layouts to drive engagement. Marketing teams can focus on driving growth and loyalty for your healthcare organization. Curation results are measurable and provide actionable insights into impact and patient outcomes. 

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curation highlights

acquisition and conversion of new patients 

Service line focused web-to-lead and nurture series Curations drive conversions of new patients. These journeys are personalized and behavior-driven, giving consumers a seamless experience when requesting information and scheduling appointments. 

appointment & referral request 

For health systems that allow patients to request appointments and referrals with webforms on their website, the appointment and referral request Curation creates automated responses to individuals requesting appointments. As people schedule their appointment, they’ll exit the curation. If the person doesn’t schedule ab appoint, they receive communications encouraging them to complete their appointment request. This Curation series educates customers with information on value-based care in health systems as well. 

• strategic value: drive appointment and referral conversions while minimizing webform attrition
• success metric: appointment conversion
• complexity: ⭐ low 
• inputs: email address, first name, last name, reason for appointment, date of birth, zip code
• segment: individuals who submitted a form for an appointment or referral request‍
• personalized content: first name, reason for appointment, date of birth, zip code

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download guide

‍ Ebooks and downloadable guides generate interest in services offered by health systems. The download guide lead generation nurture Curation series sends an auto-response email to consumers after submitting a form. The email includes a link to the ebook or guide they requested and prompts recipients to schedule a related consultation. If consumers schedule an appointment in the following days, they’ll exit the Curation. In the event that they don’t, recipients receive a two-email nurture series encouraging them to complete their appointment request while educating and inspiring consumers with more information about the 

• strategic value: drive lead conversion
• success metric: appointment conversion
• complexity: ⭐ low 
• inputs: email address, first name, last name, date of birth, zip code
• segment: individuals who requested an ebook or downloadable guide
• personalized content: first name, information captured with web form (e.g.,date of birth and zip code)

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‍webinar download

‍Webinars provide prospective patients with detailed introductions to service line processes and procedures. For individuals who sign-up for webinars, this Curation provides an auto-response containing the link to the requested webinar. It then places entrants into a nurture series, encouraging them to schedule a consultation related to the service. 

• strategic value: drive lead conversion
• success metrics: appointment conversion
• complexity: ⭐ low 
• inputs: email address, first name, last name, date of birth, zip code
• segment: individuals who have registered for an online or in-person seminar
• personalized content:  first name, information captured with web form (e.g.,date of birth and zip code)

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ready to have 80+ curations at your fingertips? see how.

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