august campaigns for a healthy back-to-school season

Summer is coming to a close, and it’s time to prepare your patients for a healthy back-to-school transition. This time of year is chaotic for many families, and getting required vaccines and physicals scheduled may be a low priority. Patients look to their healthcare providers to supply education and opportunities to schedule these appointments.

As a healthcare marketer, you can provide appropriate vaccine recommendations for various ages and streamline the appointment process. For busy families juggling work and school, it’s easy to fall into convenience-driven routines like fast-food and screen time to make it through the day. Now is an opportunity to use marketing campaigns to encourage healthy habits for the back-to-school season. Suggest fun outdoor activities like pickleball, farmers' markets for cheaper produce, and 5-minute or less healthy snack alternatives.

Most children are on the move, whether they play organized sports or not, and August is prime time for sports physicals. For patients in formal athletics, sports physicals are required before beginning training, so your patients will be grateful for tips to help them quickly check this off the to-do list. Remind patients of the forms needed for a sports physical, that the AAP recommends making appointments at least 6-8 weeks before starting a season, and why these appointments are valuable to protecting their children’s bones and joints. Remember to create similar campaigns for college-age patients, as many are active and need sports physicals, whether on an accredited team or not. 

This time of year is a huge opportunity to position your healthcare organization as a leader in education and care. Stay ahead of the curve with our campaign ideas!

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back-to-school season campaign ideas

Here are suggested campaigns to prepare your consumers for summer fun with tips and reminders about summer health:

• Vaccine awareness and reminders
• Sports physical reminder
• Back-to-school healthy habits
• Pediatrician primary care reminder

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Let’s look deeper at the sports physical reminder:

• success metric: sports physical appointment scheduled
• complexity:  ⭐ easy
• audience: K-12 and college-age patients
• inputs: email address, age, last sports physical date 

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80+ pre-built campaigns

Like the campaign ideas above? On the Cured platform, we proudly offer an extensive library of pre-built campaigns designed exclusively for healthcare applications. We continuously improve and add to this library with content on everything from patient education and health screening reminders to new service line announcements. Our content is tested by the healthcare organizations we work with and is proven to convert, engage, and retain patient audiences. Want to streamline your digital marketing efforts? Learn more about the Cured platform here.

your guide to the healthcare marketing year

Download the healthcare marketing calendar now to optimize your digital marketing strategies with campaigns that align with seasonal dates and themes all year.