acquire more patients with inbound lead generation
proactively identify and engage with potential patients, turning them into lifelong customers
Acquiring new patients is often a top goal for healthcare marketing teams. Healthcare marketers often focus on social, search engine optimization (SEO), and search marketing as the primary way to increase new patient acquisition. These channels offer limited value without calls-to-action that drive conversion and capture first-party information for tailored follow-up campaigns.
As you might suspect, creating an effective inbound strategy is critical to creating that real conversion. This will unlock new patient acquisition opportunities and add value to your healthcare organization. Focusing on lead generation allows you to identify and engage with potential patients, build unique patient journeys, and optimize efforts to drive top-of-funnel growth.
Further, by concentrating your efforts on targeting audiences with specific calls-to-action (CTAs), you can tailor your marketing messages and campaigns to be more relevant and higher converting. A great way to ensure you get the right message to the right patient and enable them to take action is with landing pages. Using landing pages and forms to serve patients with the right content (e.g., a service line overview or download guide demonstrating your organization’s expertise in a clinical area), collecting contact information, and understanding engagement improves the efficiency and effectiveness of your marketing efforts.
Build landing pages and forms that convert with ease
Your website isn’t optimized for everyone. When you send visitors to landing pages built specifically for your marketing campaigns, you convert more patients. Personalization is vital in the patient experience today, don’t depend on engineering or technical resources to create custom pages and forms. Our easy-to-use landing page and form builder help you build and optimize your lead generation strategies quickly.
Create more impactful digital marketing with landing pages and forms
Ingesting leads and then executing outreach with our all-in-one solution increases your marketing efficiency and effectiveness by optimizing your resources, people, and technology and minimizing your expenses. Use a single platform to capture patient leads, then execute ongoing engagement to build relationships by nurturing patients with additional information and guiding their decision-making process. As you personalize email communication and tailor content with CTAs, your custom landing pages are an impactful place to drop users to drive conversion. Doing this all in one place allows you to simplify workflows and keep all patient data in one place for more effortless execution and insights to improve return on investment (ROI) and grow service lines and practices.
customer spotlight: VCU Health driving service line growth with inbound strategy
VCU Health’s marketing team set out to build inbound patient volume for key service lines with the goal of urging patients to schedule appointments. The team created targeted landing pages with integrated service line web forms that, when completed, trigger corresponding auto-response and nurture email campaigns. VCU Health’s outbound call center is also integrated into the campaign with an assigned handoff task and specific call scripts to reach interested patients.
The results speak for themselves, the VCU Health marketing team drove 1 million+ patient interactions in 1 month with a 45% appointment scheduling rate.
