3 Key Themes from HMPS ‘23
We recently attended HMPS ‘23 with leading healthcare marketing and strategy professionals in Austin. We found the presentations insightful and the personal connections we made valuable.
Key Themes from HMPS ‘23
1. urgency
Healthcare marketers and strategists are moving with a sense of urgency. Providers, vendors, and partners aren’t waiting for things to happen. They are proactively addressing gaps and patients' needs as soon as possible with creativity. The industry is working together to ensure patients receive the best care possible.
2. disruption
Whether it’s new healthcare organizations entering the market or patient demands shifting healthcare delivery, disruption is front and center. Effective partnerships with health systems and disruptors are a true differentiator in bringing proactive care to patients.
3. relationships
Relationships are the center of healthcare. Provider to the patient; provider to provider; admin staff to the patient; provider to the caretaker. These relationships are the foundation for delivering better health outcomes, and healthcare organizations are focused on improving them more than ever before. Collaboration is happening across health systems and technology providers to close the health and wellness gap.
